This Cookie Policy explains how 911Accidents.com ("we," "us," "our"), operated by [ENTITY_LEGAL_NAME], uses cookies and similar tracking technologies, and how you can manage your preferences. This Policy supplements our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to recognize your device, remember preferences, analyze usage, and deliver relevant advertising. We also use related technologies including web beacons, pixels, local storage, and tracking scripts, which work similarly to cookies. In this Policy, "cookies" refers to all of these.
2. Why We Use Them
- To make the Site function properly and remember your preferences (e.g., your cookie consent choice).
- To understand how visitors use the Site so we can improve it.
- To measure the effectiveness of our marketing campaigns and advertising.
- To deliver relevant advertising on this Site and on third-party platforms.
- To detect and prevent fraud, spam, and abuse.
3. Categories of Cookies We Use
| Category | Purpose | Default Setting |
|---|---|---|
| Essential | Required for the Site to function: page navigation, security, and remembering your cookie consent choice. Without these, parts of the Site will not work. | Always on (no opt-out) |
| Analytics | Help us understand how visitors interact with the Site — pages viewed, time on page, traffic sources, conversion events. Data is aggregated and pseudonymized. | Off until you accept |
| Advertising | Used to deliver relevant ads, measure campaign performance, and build pseudonymized audience profiles for retargeting. | Off until you accept |
4. Specific Cookies & Technologies
| Provider | Name / ID | Purpose | Duration |
|---|---|---|---|
| 911Accidents.com | cookie_consent | Remembers your cookie consent choice (accept / reject) | 1 year (localStorage) |
| Google Tag Manager | GTM-MGJHG8QZ | Manages and deploys other tags on our Site | Session |
| Google Analytics 4 | _ga, _ga_*, G-EPPFF4D884 | Site analytics (visits, pages, conversions) | Up to 2 years |
| Google Ads | _gcl_au, conversion pixels | Ad measurement & conversion tracking | Up to 90 days |
| Meta (Facebook/Instagram) | _fbp, fr | Ad measurement & retargeting (if enabled) | Up to 90 days |
Cookie names and durations may vary as third-party providers update their products. The list above reflects the technologies in use as of the Last Updated date.
5. Third-Party Cookies
Some cookies are placed by third parties when you visit our Site. These third parties have their own privacy and cookie policies, which we encourage you to review:
- Google (Google Analytics, Google Ads, Google Tag Manager) — policies.google.com/privacy
- Meta Platforms (Facebook Pixel, Instagram) — facebook.com/privacy/policy
6. Google Consent Mode v2
We implement Google Consent Mode v2. This means our default behavior is:
When you click "Accept All", we update consent to "granted" for all categories and full analytics + advertising cookies are enabled. When you click "Reject Non-Essential", we leave consent as "denied" and your choice is remembered.
7. How to Manage Your Cookie Preferences
On this Site
The cookie banner appears on your first visit. To revisit your choice, clear your browser's site data for 911Accidents.com or open the banner manually using the link in the footer.
In your browser
Most browsers let you block or delete cookies through their settings. Note: blocking essential cookies may break parts of the Site.
Industry opt-outs
- Google Analytics opt-out: tools.google.com/dlpage/gaoptout
- Digital Advertising Alliance opt-out: optout.aboutads.info
- Network Advertising Initiative opt-out: optout.networkadvertising.org
8. Do Not Track & Global Privacy Control
Most browsers offer a "Do Not Track" (DNT) signal. Because there is no consistent industry standard for DNT, we currently do not respond to DNT signals.
We do honor the Global Privacy Control (GPC) signal where required by applicable law (e.g., California). If your browser sends a GPC signal, we will treat it as a request to opt out of the "sale" or "sharing" of personal information under CCPA/CPRA. Visit globalprivacycontrol.org to learn more.
9. Changes to This Cookie Policy
We may update this Cookie Policy as our practices or applicable laws change. The "Last Updated" date at the top will reflect the most recent revision.
10. Contact
Questions about cookies or tracking on our Site?
Phone: (888) 991-4442